Thingle approached theLIFT to help make their seed funded social sharing platform come to life. Looking to the success of sites like Pinterest, The Fancy, and Fab, Thingle wanted to create a place where people and brands could share their interterests through the creation of rich, multi-faceted digital objects. With innovations like the quick-access "browsing shelf" and a modular system for object creation, Thingle began attracting interest across the web.