The South Group challenged theLIFT to develop an interactive concept to attract attention to its property after the sales centers were closed. theLIFT designed and developed a next generation interactive touch wall, called EVO, next to the Staples Center in Los Angeles. The revolutionary system included motion-activated video, directional audio, Flash touch applications, an interactive media gallery, 360 degree videos, and two-way SMS text scheduling. The development sold all of its units and received a dramatic increase in leads as a result of the installation.